Google’s most recent installment of their search quality highlights is out, listing more than 65 changes to the search algorithm from August and September.
Most are decidedly minor, a few stand out, and a couple major changes we know about seem to be missing entirely. Specifically, there is nary a word about the exact match domain update Google warned of on September 27. Why is this?
“These changes rolled out very recently, and their launch language was approved after the cutoff date where we were finalizing the blog post,” a Google spokesperson told Search Engine Watch. “We tweeted these changes and were also planning to include those launches in future updates.”
We know for certain a Panda update occured on September 27. We also know there was a Panda data refresh Sept. 18, though Google announced that one via Twitter.
Perhaps this September change entry applies to Panda: “#84394. [project ‘Page Quality’] This launch helped you find more high-quality content from trusted sources.”
Google has filed algorithm changes related to Panda and Penguin under the “Page Quality” project in the past, as they did in May of this year. It’s vague, but this entry may very well refer to the September 18th or 27th Panda update.
Keep in mind, Matt Cutts’ tweet from September 28 said the EMD update was “upcoming.” Some believe it happened September 27 or 28, though they could very well have mistaken it for Panda.
To my knowledge, there has been no official confirmation the EMD update came out at the time of Cutts’ tweet. We’ve asked Cutts for clarification and will update the post if we hear back.
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